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Nearly all vehicles over 3 years old require an annual MOT test in order to make it legal to drive the vehicle on the road. Lynx M O Ts wanted to promote to people in the workplace who have suddenly realised they need to arrange an MOT test certificate. Radio advertising took them a little way, but it was highly expensive and didn’t target enough people. They wanted to utilise the internet but with no IT infrastructure and only a basic knowledge of online marketing it seemed difficult.
Elaine from Townpages has managed to help Lynx promote online simply and easily with a minimum of fuss. Elaine helped Lynx draft an advert and put it online, results have followed pretty quickly.
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