We all know that searching, finding and interacting with new people, clients and potential business partners is easier now than ever before on the net. But, social media sites like LinkedIn take online networking ease to the next level.
Because with it, you can:
LinkedIn takes all of sorts of people and all kinds of businesses from all different industries, and places them in one room. Using the Group directory, you can search and connect with precisely whom you want, get connected with groups and associations, and even expand into new markets. If you see an area that you’d like to reach out to, LinkedIn provides the perfect platform to do so. Join industry groups, or even start your own network, it’s that easy.
Another great feature on LinkedIn is the ability to link with your email service. This means that all the addresses you have in your customer database can be found instantly on LinkedIn. You’ll be connecting with consumers on a much more user friendly and exciting level than the norm of email marketing.
Extend an invitation
LinkedIn is a handy little platform for seeking out and connecting with the leaders in your industry. To make an initial connection with them, why not invite them to be a guest blogger on your website, or speak at an event you’ll be hosting? They’ll be flattered, and you’ll get the recognition – as well as a very valuable new contact.
Probably the most important of all, LinkedIn is such a powerful tool for your business simply because business really is all about relationships. With LinkedIn you can find, connect and build relationships with key experts in your industry, new customers, potential business partners, or even just related groups and associations.
Test out your relationship building skills on LinkedIn this year, and use it to increase your brand visibility, customer database, consumer following and bottom line!
Townpages are an AdWords Certified Partner
“Globally recognized stamp of approval which showcases knowledge of the latest AdWords tools and best practice techniques”
For more information about our services push the button!