Picture monthly ‘industry get-togethers’, introductions and schmoozing, hand-shakes and business card exchanges – except every minute of every day, with more background information, and having the advantage of a delete button!
LinkedIn really is the online networking platform for businesses and the people that build them. Here are a few nudges in the right direction when using LinkedIn for your company:
It’s one of our most common tactics, but it works! Customer testimonials. LinkedIn is a great place to request a written recommendation from a happy customer, which you can upload and display on your company profile, for your entire LinkedIn network to see.
Q’s and A’s
A great tool for giving and receiving, LinkedIn allows all members to post questions for anyone to answer or respond to. When using a site that other leaders in your industry are also using, this is a great feature to take advantage of to find both solutions to common problems and a place to position yourself as an expert.
Better your SEO
Link, link, link! Link your company portfolio, and all other social networking profiles, with your company website. The more links you have – and the more credible they are – the better your SEO will be!
Seek new talent
Recruitment can often be a tricky business. But good people generally know good people, and with LinkedIn you can view your extended network – your ‘friends of friends’, and see who’s available. You can view their online portfolios or CVs, and read any recommendations they may have.
There you have just a few ways to boost your business and its profile with LinkedIn. For some more ideas, straight from LinkedIn them selves, watch some of these kitsch films they’ve posted to give you more information on how to use LinkedIn to your business’ advantage: http://smb.linkedincreatives.com.
Don’t forget to check back next month, as we’ll have some spring-cleaning tips to freshen up your business approaches!
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