Problem Pinboard: Tracking Townpages Traffic with Google Analytics

Newsletter, Problem Pinboard, September 13, 2012 @ 3:30 pm 0

Tracking

In order for Google Analytics to display details about your Townpages keywords, we need to tag your site’s destination URL’s.

This will allow you to track all traffic from your Townpages campaign directly inside Google Analytics. 

Please contact your account manager to add this tracking code to your ads.

 

BASICS) Where to Look!

To view your Townpages traffic in Google Analytics, go to:

Reporting >> Acquisition >> All Traffic

Look in the Source/Medium column and you will see our traffic listed as Townpages/FixedFee

 

ADVANCED) Tracking Goals and Calculating ROI

If you have conversion goals set up in Google Analytics with values assigned, you can create a custom segment for Townpages traffic to calculate the exact ROI for each of your campaigns.

For example, if your monthly spend with Townpages is £1000, which leads to revenues of £1200, this gives you a profit of £200. You can then calculate your ROI as (1200-1000)/1000), or 20%. It’s typically the most important measurement for an advertiser because it’s based on your specific advertising goals and shows the real effect your advertising efforts have on your business.

 

ADVANCED) Why ROI Matters

By calculating your ROI, you’ll learn how much money you’ve made by advertising with Townpages. You can use ROI to help you decide how to spend your budget. For example, if you find that a certain campaign is generating a higher ROI than others, you can apply more of your budget to the successful campaign, and less to the ones that aren’t performing as well. You can also use the information to try and improve the performance of less successful campaigns.

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