Success Story: County Lofts SEM Campaign Doubles Enquiries

Newsletter, Success Story, December 5, 2012 @ 3:27 pm 0


Dan Ryan, managing director of County Lofts in Harlow, Essex, has been a client of Townpages for over a year now. Townpages created a lead-driven website for County Lofts and also handle their Paid Search and SEO marketing campaigns.



County Lofts Paid Search Campaign


Over the last 6 months, we’ve delivered over 4,000 qualified leads to the County Lofts website via paid search. This has doubled enquiries and lead to a massive, undisclosed ROI from the campaign.

“We were sold a package by our account manager David Haddock, which was to receive a minimum of 25 clicks a day and in actuality we’re receiving more like 30 to 35 clicks per day and not paying any more money for this”


County Lofts SEO Campaign


After huge success with our paid search campaign, Dan Ryan enquired about the possibility of Townpages managing an SEO campaign to run in conjunction with their paid search drive. After two separate SEO campaigns spanning a month each, County Lofts are positioned on the first page of Google’s search results for “Loft Conversion”, “Loft Conversions”, “Loft Conversions London” and hundreds of other related keywords.


Some of the benefits of these campaigns include:

299% increase in organic traffic

407% increase in traffic from the phrase “loft conversions”

500% increase in traffic from the phrase “loft conversions london”

265% increase in brand related traffic i.e. “county lofts”


Benefits due to more qualified traffic:

41% reduction in bounce rate

66% increase in average time on site

75% increase in pages per visit


Of the campaign, Dan Ryan gave the following evaluation:

“We were amazed at how quickly Townpages managed to get our website to rank for our chosen phrases. We worked with an SEO company for 18 months and they only managed to get us to page two for the phrase “loft conversions london”. We’re now on the front page for over a hundred different phrases and we’re proud to say that we sit on page one for the phrases “loft conversion” and “loft conversions”.”


Tracking the Campaigns


Townpages track both campaigns and provide statistics on the exact traffic provided. We’ve also gone one step further, providing a Freephone number for their customers to call. This allows us to gauge how many of those visitors are actually converting into potential leads.

“If I don’t receive calls I’m surprised, the campaign that David’s set up is brilliant”



Q&A about Townpages’ service


What is the most important thing people should know about Townpages’ service?

“You need to give it time, don’t expect results overnight, we’ve been with Townpages for over a year now and we’ve seen an increase in enquiries every month, we started with 2 teams to fulfil the enquiries that David and Townpages brought in, we now have 6 teams working for us. Thanks to the success we’ve received from the Townpages campaigns, we’re opening another arm of the business specialising in house extensions under the name of Extendrooms”


Would you recommend Townpages’ services to friends, family or co-workers?

“Most definitely, our enquiries have almost doubled since being with Townpages. Our account manager David Haddock works hard to make sure our campaign is performing and makes constant tweaks to optimise performance”


County Lofts are a multi-accredited loft conversions company serving Essex and London. They have a fantastic reputation as a family run business offering value for money and high standards. If you would like to get in touch with County Lofts for free advice, or require a loft conversion yourself, please call 0800 046 1995 or visit their website:

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