Problem Pinboard: No Mobile Strategy! Help!

Newsletter, Problem Pinboard, May 3, 2013 @ 4:18 pm 0


With over 60% of the UK using smartphones to access the internet every day, it’s imperative that you have a mobile strategy for your business. This article describes how you can take advantage of mobile users.



Here’s a few stats that should push you to develop a mobile strategy!

60% of the UK use smartphones to access the Internet
99% of those UK users don’t leave home without their phone
80% of smartphone users multi task with other media, i.e. watching television (55%)
84% of smartphone users notice ads on smartphones
56% of smartphone users have performed a mobile search after seeing an offline ad
95% of smartphone users have researched a product or service on their device
85% of smartphone users have looked for local information on their phone
and 81% take acton as a result, such as making a purchase or contacting a business

Data provided by Google and Ipsos OTX Media CT – Google Think Insights

With this in mind, its so important that your business is fully geared up to handle the mobile user. The first port of call is to ensure you have a website that works flawlessly on all mobile devices. The best solution to this problem is by using Responsive Website Design.

Responsive Website Design

Responsive web design is a method of website development that allows a website to respond to a user’s behaviour and environment based on screen size, platform and orientation. By adapting the layout of a website to include flexible widths and clever CSS queries a website can be created that adapts to its environment. In short, as a user moves from desktop, to latop, to iPad, to mobile, the website should automatically change to acommodate the features used. This cuts out the need for a different bespoke design for each device.

The image below demonstrates the flexibility of responsive design:

If you’re interested in responsive web design, call our team on 01253 361 660, or alternatively, if you are an existing client, please speak to your account manager.


Mobile Marketing

After you’ve built a responsive website that caters for all devices, it’s time to get some traffic there, our account managers are specialists in running AdWords campiagns created to target multiple devices. So give them a call on 01253 361 660 for more information.

Townpages are an AdWords Certified Partner

“Globally recognized stamp of approval which showcases knowledge of the latest AdWords tools and best practice techniques”

For more information about our services push the button!

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