Category Archives: Marketing Matters

  • marketing-matters

    Marketing Matters: 85% Read Local Business Reviews

    Marketing Matters, Newsletter, July 23, 2013 @ 10:15 am 0

    Taking the time to read industry articles about how your potential customers search on Google can be incredibly useful for your business, helping you target your marketing spend in all the right areas. Understanding how people search will give you vital information that allows you to write the best wording for your website and influence search results in the best possible way.   Unfortunately, if …

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    Marketing Matters: Foursquare: Local, Social Marketing!

    Marketing Matters, Newsletter, May 3, 2013 @ 2:07 pm 0

    We’ve looked at a number of social networking sites in our Newsletters, and today it’s the turn of Foursquare! With more than 25million registered members, more than a million businesses registered and over 3 billion check ins, this might be the ideal local, social solution for your business.   Foursquare social networking We have looked at a number of social networking sites through the many …

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    Marketing Matters: Marketing Trends To Consider

    Marketing Matters, Newsletter, February 26, 2013 @ 3:50 pm 0

    What Will The New Year Of 2013 Bring With Digital Marketing? There have been many recent hints for what we can expect and how online advertising might develop. Quite often the key is to embrace the digital marketing developments as soon as possible, read as much as you can on blogs and newsletters and learn what works for your business. Our newsletter is designed to …

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    Marketing Matters: Colour in your Website

    Marketing Matters, Newsletter, December 5, 2012 @ 2:59 pm 0

    There are many decisions you have to take when designing your website. You choose the layout, the font, page size, graphics, and much more. However, among the most important decisions for your website design are the colours that you select to use on your website.     Why are colours important? Use of colour indicates to your potential customers which parts of the website are …

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    Marketing Matters: New AdWords Innovations

    Marketing Matters, Newsletter, October 25, 2012 @ 5:38 pm 0

    Adwords campaigns are now being made even more interactive and detailed! Soon, Adwords campaigns will contain dynamic features and exciting displays to promote your services to the right people at the right time whenever they search on Google for your type of products or services.     1/ ‘Reminder’ Extension One of the forthcoming extensions that I suspect people will find incredibly useful is the …

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    Marketing Matters: How to Make Call to Actions More Effective

    Marketing Matters, Newsletter, September 13, 2012 @ 3:23 pm 0

    Good Call To Action words (CTAs) on your website, and within your adwords text, are essential to getting the most out of your online advertising campaigns. Let’s first take a look at what a CTA actually is.       What Is A CTA? A CTA is a button, banner, graphic or a set of words that the customer can click on while using a …

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    Marketing Matters: How to Get More Followers on Facebook

    Marketing Matters, Newsletter, August 8, 2012 @ 1:58 pm 0

    Facebook is a fantastic way to share your brand with people interested in your products and services. If you have a lot of followers that have chosen to find out more about your company, then this becomes even easier to do! So, let’s look at how you can increase your followers on Facebook.     Get People To Join Your Community People like to feel …

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    Marketing Matters: How To Get More Followers On Twitter

    Marketing Matters, Newsletter, July 11, 2012 @ 10:44 am 0

    In such a short space of time we’ve covered the basic principles of social media; setting up and managing profiles, adding buttons and we’ve even talked about the benefits of the platforms themselves. However, we haven’t covered one of the most important concepts in the social media game, how to actually gain followers! Over the next few months we’ll take a look at how you can …

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    Marketing Matters: How To Add Social Buttons To Your Site

    Marketing Matters, Newsletter, June 7, 2012 @ 3:05 pm 0

    Recent research has shown that only around 1 in 5 small to medium sized businesses are linking from their website to social media sites. With Social Media being such an integral part of online marketing activity we have written this article to help our clients get the most out of it and help you add specific Social Media links to your website.     Facebook’s …

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    Marketing Matters: Pinterest

    Marketing Matters, Newsletter, May 2, 2012 @ 1:38 pm 0

    Pinterest is the latest social media site that marketers are talking about. Recently, Townpages has had a flurry of questions from our clients about how they can utilise Pinterest to generate business and network successfully. The purpose of this article is to answer the most popular questions and provide answers on how Pinterest can benefit your business. What is Pinterest? You can think about Pinterest …