Category Archives: Marketing Matters

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    Marketing Matters: February Marketing Tips

    Marketing Matters, Newsletter, January 31, 2012 @ 3:13 pm 0

    Hunting and gathering So, you probably did some promotional work over the holidays to fatten up your email list… well now is the time to get it together and get it organised. Build a list of contacts willing to receive your email or newsletter, and keep it up to date. And remember, your ‘hunting’ phase doesn’t need to stop when the Christmas season does – …

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    Marketing Matters: Tips for 2012!

    Marketing Matters, Newsletter, January 2, 2012 @ 5:32 pm 0

    This year’s New Years resolutions should be all about fattening up your client lists and profit margins, and this little step-by-step guide will go hand in hand with fresh PR and Marketing plans, to do just that.       Take time First thing’s first, if you haven’t already planned everything out down to the very last detail, do so – but don’t rush it. …

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    Marketing Matters: A Christmas Card

    Marketing Matters, Newsletter, December 2, 2011 @ 2:40 pm 0

    Standing out from the crowd amongst all the chaos that is Christmas can be a tough task for an SME. But, as a follow-up to last month’s Marketing Matters about Email Marketing, we’ve got some tips for Seasonal Email Marketing that should help you do just that. Yes, you guessed it – it’s the E-Card. Love it or hate it, and e-card can have big …

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    Marketing Matters: Snail Mail’s Prettier Sister!

    Marketing Matters, Newsletter, October 31, 2011 @ 10:23 am 0

    When you go through your mail in the morning, what do you do with most of the Direct Marketing you find? Probably toss it in the bin (unless, of course, there’s a nifty little sample – we all love a sample). But, it’s true. The majority of us will throw away most of the ‘deals’ that hit our mail boxes. So, we’ve got a far …

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    Marketing Matters: Organise Your Site Traffic and See More

    Google Analytics, Marketing Matters, Newsletter, October 3, 2011 @ 10:26 am 0

    As seen last month: Google Analytics is the free and easy way to check out who is checking you out. With GA, you can find out who is visiting your website, what they are looking for and how they’re getting there. Now we’ll show you how to organize that data so it’s an even more efficient traffic-monitoring tool…     As Promised… You’ve signed up …

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    Marketing Matters: Setting up Google Analytics

    Marketing Matters, Newsletter, August 31, 2011 @ 10:49 am 1

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video and social networking sites and applications. We can help you to start using Google Analytics and write better-targeted ads to strengthen your marketing initiatives and get even better results from your website.   Before you can use Google Analytics, you’ll need to set up an account with them. This will …

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    Marketing Matters: Find Your Competitor’s Keywords!

    Marketing Matters, Newsletter, August 12, 2011 @ 10:04 am 0

    Good SEO performance isn’t just about knowing which keywords and phrases to use – knowing what your competitors are doing can help too! The best way to maximise the number of visitors to your website is to make use of the words and phrase that the search engine is looking for when a user clicks on the ‘search’ button. So here’s how you can gain …