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A common misconception is that landing pages should be treated like the final destination, an information dump. We say misconception because in actual fact your landing page should be more of a springboard to the rest of your site. It should encourage and entice your page viewers to carry on looking, and eventually purchasing. Here are 6 great tips for creating an effective landing page: …
So, we’ve had a wet and wild winter once again and the economy hasn’t been doing amazingly well – but now is the best time to spark new relationships that could brighten up your workdays! Below is a little food for thought… Be the first Sure, sometimes when we go to a networking event we find ourselves a nice comfortable corner to …
Annette Gallop, Manager at Soughton Hall, took out a Fixed Cost GL Campaign with her account manager Andrew just over 5 Months ago, targeting wedding venues in cheshire and wales. They have since had a huge increase in wedding bookings and have experienced over 10 times the level of business that they had last January. “It’s been horrendous, we’ve never been so busy!” she says. “We …
Our first four ideas for marketing during springtime: Partner up for a good cause Giving back to the community is always a good thing, both for the community itself and for your business! Try collecting funds or donating a portion of your profit to help out a local organisation. There are plenty of environmentally friendly causes out there that would appreciate it – and you’ll …
Spring is finally here! Well, almost. Mother nature is starting to wake up, with bright green leaves and bluer skies – it’s time to channel some of that energy into your business. Here are 5 ways to get ahead of the game, and be on top: Tidy up the place! Have a street-side location? Why not take a walk around and see if there are …
Mr. Lindsay of Westonbirt School is on a month-by-month fixed cost campaign with Townpages, which means his personal account manager, Andrew Love, continually monitors the performance of his campaign and provides him with monthly reporting for transparency. He told us that he hardly had any wedding bookings before Andrew got in touch and introduced the possibility of a campaign centred around wedding venues, targeted to …
Okay, so it’s the perfect month for schmoozing and you’re ready to go get ‘em… but where to start? It’s hard to remain calm, collected and yourself with the fuss that this romantic time of year brings. But in actual fact, this is a great time of year to stand out – by doing something different. People and businesses alike will be doing anything and …
So, some of you are wondering what the benefits are of using social media to promote your business. Good question! We can all see that social media is a great way to network, but these sites can also lead to more important things, like SALES. The thing to remember when using a social networking site to represent your business is that by building …
Hunting and gathering So, you probably did some promotional work over the holidays to fatten up your email list… well now is the time to get it together and get it organised. Build a list of contacts willing to receive your email or newsletter, and keep it up to date. And remember, your ‘hunting’ phase doesn’t need to stop when the Christmas season does – …
Picture monthly ‘industry get-togethers’, introductions and schmoozing, hand-shakes and business card exchanges – except every minute of every day, with more background information, and having the advantage of a delete button! LinkedIn really is the online networking platform for businesses and the people that build them. Here are a few nudges in the right direction when using LinkedIn for your company: Testimonials It’s one of …